When considering a new medium McLuhan suggests that the answers to the following questions will predict what kind of a culture it will grow.
1. What does it extend?
2.What does it make obsolete?
3. What is retrieved?
4. What does the Technology reverse if it is over-extended?
assignment:
consider facebook through the lens of these questions.
To understand what these questions mean read the following article.
Once on the page, hit ctrl and the letter F and enter the subject you want to read about.
http://www.leaderu.com/orgs/probe/docs/mcluhan.html
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1) What does it extend?
ReplyDelete-communication
-voices: talk with people despite distance
-eyes: pictures, videos, status updates
2) what does it make obsolete?
-the def'n of "friend"
-voice: no need to talk
-email and snail mail arenn't used, as wall posts are simpler
-actually visiting the "friend"
3) What is retrieved?
-communication
-distribution of local news
4) Technology that is reversed?
-telephone
-snail mail
-email
-printing pictures